“Humph, ‘Never Stop Exploring’; good advice after you’ve seen the prices.”  – Ol’ Man Willy 

Let’s drop the marketing BS for a minute and be honest, sometimes gear is just gear.  The best gear does its job and gets outta your way.  It may not be that flashy or exciting, but you usually need it.  Super ultra-light, heavy hauling, just right; who cares?

At the end of the day we all visit the same woods.